Step into a world of pink at this one-of-a-kind facility dedicated to Iwata Foods’ signature product, “Iwata’s New Ginger.” Here, you can explore fun exhibitions and interactive attractions all themed around this iconic ingredient. The museum’s adorable official character, Iwashika-chan, makes special greeting appearances on weekends and holidays — always a highlight for visitors. Enjoy seasonal events, immersive projection mapping, playful photo spots such as the Ginger Shrine and the world’s largest “Iwata’s New Ginger Head,” as well as hands-on games that entertain guests of all ages. At the on-site café, every dish is made with Iwata’s New Ginger, and your order comes with all-you-can-eat New Ginger on the side. Don’t forget to browse the museum shop, stocked with Iwata Foods products, cute Iwashika merchandise, exclusive collaboration items, and more — perfect for souvenirs.

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